Direct mail works! The U.S. Postal Services reports that 77% of adult consumers read direct mail. An impressive 85% of households look at their mail every day. It’s clear that direct mail marketing can get you noticed.1
More evidence… Even an online giant like Google uses direct mail marketing. Direct mail drives 40% of consumers to try new businesses or service. Almost 75% prefer print mail over email to learn about new products or offers from companies they know.2
Finally, response rates to email have declined sharply, while direct mail response rates are holding strong.3
Today, marketers can’t afford to waste time or money reaching out to prospects that have little chance of becoming buyers.
Using your house file, Allegra’s CustomerCLICKTM tool takes the information you have about your best B2B or B2C customers and matches it against a comprehensive database of businesses or consumers to create a custom analysis for you.
Sharpen your insight into your current customers to segment your audiences for more relevant marketing messages that drive purchase. Ask us about Allegra CustomerCLICKTM.
Direct mail can’t be beat in getting your message to your best prospects and customers. Let Allegra Bozeman help you from designing your mailer to delivering it to the post office. Please talk to us!